Fitsum Asfaw Poem To His Wife
For most of us Ethiopian s here and abroad, our traditional cloth is beautiful and attractive but not practical and comfortable for day-to-today activities. If we have one, we preferto save it for national holidays and special occasions. The main reason for this is its color, which is mostly white, and its style.
However, nowadays, we are having many young and passionate designers who refuse to label the beautiful pure cotton hand made fabric only for occasional wearing. Designer Fikirte Addisis one of them.
Recently, Fikirte has won a design competition at Origin Africa Fiber to Fashion 2011 held in Mauritius 16-18 March. The main criterion for the competition was comfort and practicality which we complain our traditional cloth lacks.
The competition was part of the two-day symposium and designer show that brought together designers, manufacturers and buyers to the symposium. Agenda items included Green/Eco-friendly, manufacturing practice, new product development and integrating design and market. The event was the initiative of USAID.
The competition required designers to create compelling designs for the Africa of yesterday, today and tomorrow. 12 African countries were represented by their top designers. Fikirte presented 8 designs which she said were made purely from handmade Ethiopian traditional fabrics.